User Generated Content
One of the freshest frontiers within ecommerce marketing, and undeniably one of the most lucrative, revolves around User-Generated Content (UGC). In today’s digital sphere, platforms like Facebook and TikTok heavily lean on the potency of viral UGC ads. With user-generated content, potential customers are treated to the authentic sight of real individuals—perhaps individuals they already follow—engaging with and delighting in your product. These individuals passionately endorse your product in engaging videos, a phenomenon that substantially boosts your Click-Through Rate (CTR) and ultimately drives higher profits.