Pinterest has emerged as one of the most rapidly expanding advertising platforms. Frequently underestimated within a company’s media repertoire, Pinterest ads grant us the ability to target users actively seeking pertinent solutions and inspiration. Presently, the traffic cost follows a CPM model and is notably undervalued, rendering Pinterest an attractive alternative to Facebook and Google. Depending on your business, Pinterest can serve as a valuable third channel for both prospecting and retargeting, particularly if your primary audience is women.